Uma Gupta writes about Sticky ideas from Chip Heath


Chip Heath is a Professor in the Stanford Graduate School of Business and he asks leaders to think about the "sticky" index of their important messages. In short, Professor Heath challenges leaders to think about who will remember what about their IMPORTANT messages? What did you remember? Were you inspired when you heard the message? And, did you change your behavior based on what you heard? People should understand, remember, and be inspired. Sounds easy, doesn’t it? He gives Kennedy’s call to a nation to put a man on the moon as a great example. Not all messages are important, but the important messages – well read Chip Heath before you deliver your important message to your stakeholders or to your teenager! Uma Gupta

About Dr. Gupta

Dr. Uma G. Gupta is the Founder and President of STEM.SMART, a non-profit organization dedicated to increasing the pipeline of U.S students interested in STEM careers. In addition, she is the CEO of PlanetGPA, an international student recruitment services that serves as an extension to the recruitment offices of U.S. universities.

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