Professors at Wharton share their views on blogs and ask the Shakespearian question: To Blog or Not to Blog? Several Wharton professors use blogs to update their curriculum and bring innovative ideas and controversial views into the classroom. Read the full article.
Wharton’s Professor Werbach’s blog identifies himself as a technology analyst and policy wonk, while Professor Steele uses his blog to teach "a statistics course committed to honest data analysis." There are several discipline-based blogs on this site, all worth taking a look at!
However, not all Professors are high on blogs. A direct quote from the article follows:
Wharton marketing professor Barbara E. Kahn is not a big fan of blogs, either. "I don’t like the ‘unverified’ aspect of them … that anyone can write anything and there is no pretense of validation," she says. From time to time, however, she does find blogs helpful. "Periodically, when I am looking for a consumer reaction to products or ideas, then I will search out and read relevant blogs. It is a way to get ‘market research’ on consumer products."
Management professor Saikat Chaudhuri is also skeptical of blogs. "I actually don’t read any blogs because I am still trying to demystify their value," he says, adding that he thinks their relevance "lies in receiving informed opinion by experts on a topic as a reader, developing one’s reputation for such expertise as a contributor, and providing a focused discussion forum in general. However, there are many such blogs to choose from, so I find it difficult to distinguish between genuinely useful ones and those merely exchanging or relating social experiences."